Ball Jump Animation

Dan Lee: Canadian Animator

Dan Lee

Dan Lee was born on May 19, 1969 and was a Canadian animator. He was best known as the creator of the title character from Finding Nemo. He graduated with honours from the animation program at Sheridan Collage. He was born in Montreal, Quebec. He worked on television cartoons and commercials for several years, including Kennedy Cartoons and Colossal Pictures before joining Pixar in June 1996. His filmography includes A Bug’s Life, Toy Story 2, Monsters Inc., Finding Nemo, Lifted and Ratatouille. After Dan Lee died at the age of 35 from lung cancer in 2005, Ratatouille was dedicated to him. 

1.  What aspect of your cultural jam do you find most successful and why?

I find the visual and the writing aspect of my culture jam the most successful because you see the stupid things that drunk people do.

2.  What aspect of your culture jam do you find least successful and why?

I find the picture the least just because it looks like fun but the fun part is not what i am trying to show

3.  If you could do this project again, what changes would you make to improve it?  

i wouldnt make any changes, i think my advertisement is simple and neat.

Culture Jammers: Absolute Vodka

1.       What company does the advertisement represent/subvert?

Absolute Vodka is the advertisement that is being subverted. It is showing you the effects of alcohol.

2.       What kind of product(s) is being advertised?

The product that is being advertised is Absolute Vodka.

 

3.       What imagery is used in the advertisement to subvert?

There is a person lying on a table, in a morgue, showing what drinking this product can do to you.

4.       What message (text, copy) is used in the advertisement? 

In this advertisement, it tells you how many car accidents alcohol causes, how many people become alcoholics and how teenagers see 100 000 alcohol advertisements before they reach legal drinking age.

5.       How are the elements and principles of design used to convey a message?

In the image there is a light around the foot, it helps move your eye around the page and then down the foot to the large writing and then it moves your eye to the small writing that is under that. There is only one bright blue color in the lighting.

6.       Who is the target audience of the advertisement?

The target audience of this advertisement are teenagers, those who are under and above the legal drinking age.

7.       Does the ad jam convey a clear and successful message?

Yes I believe that the ad jam does convey a clear message, it really tells you how it is and stands out. The message is really in your face.

8.       How could the ad jam be improved?

They could make the ad a little bit bigger, the statistics could be bigger because those are the important things that people need to read.

Culture Jammers: Nike Sweatshops

1.       What company does the advertisement represent/subvert?

The company that the advertisement subverts is Nike shoes

2.       What kind of product(s) is being advertised?

The product is a Nike shoe

3.       What imagery is used in the advertisement to subvert?

The image is a shoe that is a popular shoe, it shoes how much a shoe costs and then how much a person makes in a sweatshop to make shoes like that.

4.       What message (text, copy) is used in the advertisement? 

The message in the advertisement is about sweatshops, child labor and showing the reality of how much a child makes to make these expensive shoes.

5.       How are the elements and principles of design used to convey a message?

In the advertisement, there is only black and white, but the white pops on the black show. With the way the shoe is shaped, your eye moves across it and it makes you want to read the writing more.

6.       Who is the target audience of the advertisement?

The target audience of the advertisement is everyone, anyone who buys these products.

7.       Does the ad jam convey a clear and successful message?

I think that the ad jam conveys a strong and powerful message in just a couple words, and I think that the advertisement does convey a successful message.

8.       How could the ad jam be improved?

There could be more color in the advertisement that could draw more people’s attention. 

3D Anaglyph

3D Image: Post Apocalyptic World (Nuclear War)

In my 3D post-apocalyptic world, I used a lot of images off of the internet and turned them into brushes. I used the colors blue, white and red on a black background. Throughout the process of making my world, my idea sort of changed a little bit, but not too much. I put a lot of the things that I wanted in my image, I tried really hard to stick to the plan that I had made in the beginning. I didn’t put many ruined cars in my piece, I didn’t put the big crater because it would have taken up too much space. I did show a little house that had been built by two people who came together, there was a bucket on a pole that they could fill with water to shower. In the end, I didn’t show most of the ten things that would survive such as the cockroaches, rivers, animals or any parts of an amusement park. In my piece there is a tiny red flower in front of the house and it is the one thing that represents hope.  In my piece I feel that the sky is the most successful, it shows 3D very well. If I had to fix anything in my piece, it might be the blurriness of the buildings, or find some buildings that are falling apart and work with the landscape.